Sanitarium
Sanitarium required the build of 22 websites that were a mixture of branded informational sites, promotional sites and content rich health information sites. The aim of all sites was to provide interfaces that would allow quick access to all product/nutritional information while at the same time provide some pieces of technical functionality that would encourage repeat visits and customer loyalty. The increasing digital presence in relation to soccer as well as some strategic media (digital and above the line) created a perception in the market place that Weet-Bix was a big investor in the World Cup sponsorship space.
Sanitarium wanted to overcome the negative feelings of the standard 25 word or less or large draw for cash/cars or holidays style of promotion. Market United devised an instant win promotion where the user had to choose a room and see if a prize was in it. The fact there were multiple rooms encouraged users to repurchase and try their luck in a different room. For the 2009/10 campaign the game play was enhanced to allow users to look in each room before making their decision.